| 09-02-2009 |
CHRISTY’S NEW BED LINEN COLLECTION LAUNCHES WITH A BANG!
Jul 1, 2008
The hotly-anticipated Christy bed linen collection launched on 26 June at London’s Violin Factory (as featured in Grand Designs) amid excitement and fanfare. The event attracted a host of high-profile publications ranging from Britain’s best selling home magazine, Ideal Home, to the prestigious Sunday Times Style supplement.
Magazine editors from Living etc, Homes & Gardens and Country Homes & Interiors were talked through the collection by Dominique Marshall, Christy’s acclaimed bed linen designer. Dominique explained her inspiration behind each range as the press explored three floors full of colourful bed linen and accessories.
Celebrated Italian chef, Aldo Zilli, was on hand to supply mouth watering food to the hungry crowd. Each dish was carefully chosen to complement the six collections that form the basis of the 19 new bed linen designs. The press were treated to theatrical cookery demonstrations and tucked into Aldo’s signature fish dishes and irresistible chocolate fondue.
The press left the event clutching press packs bulging with colourful press releases and inspirational image guides. With 60 journalists attending the event this will surely translate into column inches for Christy’s new collection. Watch this space!
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